Show yourselves where they appear. Partner with complementary organizations or brands. To articulate your value proposition to current and potential members, you must create a membership marketing strategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage existing ones.
Unfortunately, there are some Internet marketers who have popularized the notion that you can't tell someone about your product until they've gone through a super complicated 24-part sales funnel. Whatever approach you think is right, the general idea is that you have these people at a point where you know (100%, without a doubt, safer than sure) that they are interested to some degree. It's definitely a good idea, but it shouldn't be what you do 100% of the time. So why are you making them wait 7 or 14 days to do it? Once you can clearly articulate the membership value proposition, you can think about how to recruit members.
A marketing strategy articulates where, when and how often you will make your presentation. The research team will make recommendations on what to include in its strategy based on its capacity.