Unfortunately, there are some Internet marketers who have popularized the notion that you can't tell someone about your product until they've gone through a super complicated 24-part sales funnel. Whatever approach you think is right, the general idea is that you have these people at a point where you know (100%, without a doubt, safer than sure) that they are interested to some degree. It's definitely a good idea, but it shouldn't be what you do 100% of the time. So why are you making them wait 7 or 14 days to do it? Experiment with channels where you have strong communities.
While email is the best-developed channel for marketing membership programs, if you have a more loyal audience elsewhere, you should focus on promoting your membership program there instead of or in addition to email. People won't care if you have 20 video lessons, 3 online courses, or 50 worksheets. In fact, focusing on how much content you have can overwhelm them. So how do you promote a membership website? There are many different tactics for recruiting new members.
Tried and true methods include direct mail, telemarketing, member programs to get a member, etc. Focus on how your organization addresses the problems of potential members, individuals, or companies that fit the profile you've developed. So each of these programs will be increasingly successful. You also need to ensure that you have the right systems and processes to set up your membership.
Using just a few of the membership program marketing strategies above will get you to a GREAT start with growing your site. It will take a little experimentation to figure out which messages and channels work best with your audience, but there are some things you shouldn't do with membership that are true across the board. Offering membership for free is not enough to get an active member during the free trial or beyond. Let your current members know how important they are to your association as part of your marketing strategy.
Take your time to create a robust workflow, from the first point of contact to the purchase of membership. Targeted marketing for your association can help you reach and connect with new members, as well as better engage existing ones. Having everything in one place helps put everything into perspective and keeps you from feeling overwhelmed by the large number of marketing items you now have on your plate. There are several ways to promote your membership, but one selling point is to tell them why they should invest in their members right now.
I do it for a living, and I even have mixed feelings about it half the time, but you don't have to adopt the slang of a seller's buzzword to help your membership website thrive. The research team warns that bringing outside help for marketing efforts should be seen as a support to help you level up, not as a comprehensive solution to the challenges that increase your membership program. For US newsrooms, your audience members can also be consumers of public media, which means they are familiar with limited-time membership campaigns. The idea is to divide parts of your membership into very small parts: individual courses, workshops, packages, downloads, tutorials, e-books, whatever is appropriate.
In the case of a membership site that has live events, whether they are live video calls, chats, presentations or streaming, a closed membership site can be based on practicality. It is likely to be a newsroom with at least one member of staff dedicated to membership and has the writing and editing support of people such as your CEO, editor-in-chief, head of development, etc.
